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6 Steps to Becoming a Good Social Listener

Too many companies treat social media as if it’s a one-way conversation. They set up Twitter and Facebook accounts and then start pumping out updates. But guess what? Your followers, fans, friends and...

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5 Ways to Become an “Overnight” Success

An actor gets noticed. A start-up gets acquired. An agency, like the famed Crispin Porter + Bogusky upon launching their ground-breaking anti-smoking “Truth” campaign. Even Justin Bieber, whose...

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Everyone is an Influencer on Something

As humans, we share stories of experiences that have a positive, neutral or negative impact on something that triggered us to take action. Having a communications degree, I remember studying the...

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